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INTRODUCTION
Unlike the usual travel guides, “A Little Beijing” introduces a whole new way of travelling – simply by being spontaneous.
Based on a route less travelled, it is a seven-day tour to quaint places off the beaten track. The design of this publication stirs clear away from the conventional format of perfect-bound guides, and in the result of doing so, enables free and easy travel as well as journey documentation.
The colourful routes on the Beijing map and the itinerary distinctively differentiates the daily tour. Photographs, maps and descriptions are put together to make 60 postcards. With “A Little Beijing”, travellers no longer need to fuss over heavy guides. They are only required to carry approximately 10 pieces of postcards per day. Upon visiting a place, they are free to inscribe or scribble their thoughts and feelings (and even new finds) at the back of the postcards, then mail them back home. Eventually, they will receive the full documentation of their adventure in the post – with stamps of authenticity. Of course, for those who are more adventurous, simply pick a card and start on a random note!
